Had to smash the likes on this. Hope the campaign continues to go well (I've been keeping tabs).
I'm still working through the problem in my head, but it seems to come down to one size fits all advice. If my advice is simple, appears to be applicable (emphasis on appears) by anyone with 2 working arms, and I mix in the right amount of brashness, then it will get a ton of likes, reads, etc. But one size fits all doesn't work and dumbing down problems and making them sound easy is a disservice to those that are actually facing the issues head-on (like you've mentioned time and time again).
I can't speak to the empathy or character of the so-called self-help/productivity gurus, but I would imagine it doesn't help their brand/product to truly admit that life can be incredibly hard sometimes.
Anyways, cheers to you on fighting the good fight.